Earlier this week, AT&T released the findings of a survey it conducted on the campus of Lynn University, site of the third and final presidential debate on Oct. 22. Essentially, the findings of the survey concluded that students were more likely to vote based on social media connections.
The survey was conducted by Lynn University students, under the guidance of Assistant Professor Stephanie Jackson.
ProntoForms was chosen as the trusted mobile application of choice to collect the survey data. Deploying the mobile form application on 10 Galaxy Tab 8.9 tablets, Jackson’s students collected data on the mobile devices from their fellow students.
Highlights of the AT&T survey include:
– 87 percent of those polled believe it is either “Somewhat important” or “Very important” to discuss political or public issues via social media.
– 93 percent of the students surveyed said it is important candidates use social media to connect with the public.
– 85 percent of those surveyed use their mobile phones to check Twitter or Facebook.
– A combined 60 percent of students said political messages on social media outlets (40%) or online news sites like (20%) – are most likely to earn their attention.
– Demographics: 272 students surveyed, mostly undergraduate students (92%) between the ages of 18-23 years old (88%).
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