From the CEO’s Desk: 2019 Year in Review

Alvaro Pombo picture

I want to take this opportunity to reflect on 2019 at ProntoForms and look ahead to what 2020 has in store. Also, the Nordic sweater I’m wearing isn’t for an ugly Christmas sweater party— it’s for warmth—it’s cold in Ottawa!

2019 was a heck of a year. If I had to summarize it in one word, that word would be “growth.” We had about 30 percent revenue growth, which is terrific, and translates into a cash flow break-even—which is good holiday news for our investors.

We made inroads in continuing our ambitious plan to expand headcount. We grew our teams in America and are continuing to hire in America, Ottawa, and Toronto. This pace is going to accelerate throughout 2020 to meet our demand. So if you’re looking for a career that kicks SaaS, check out our careers page, it’s a great time to come aboard!

When I started the company, our hypothesis was that there was a need for custom apps that worked with field workflows and were secure enough for IT. The issue is that ultimately IT teams don’t often have the resources to be able to stand up the many workflow apps that field automation requires. Guess what? This year Gartner identified this space as the low-code application platform (LCAP). We were selected as one of 200 companies that they analyzed and as one of 18 that they ultimately listed in their Magic Quadrant. We’re in a unique niche position because of our focus on enabling the field.

The next part of the 2019 story is our push to reach out to customers and empower them as advocates. That’s been the case across the organization—from our customer success teams to sales. So while our NPS (Net Promoter Score) is terrific, we’re always striving to be better. We’re trying to build a customer community that is stronger and louder. One of the big ways we did this in 2019 was with our inaugural Empower user conference. More than 100 customers from all different walks of life came and shared views on how to evolve our solution and continue to accelerate growth.

If the core of 2019 was about growth, then similarly 2020 is about scaling. It’s clear that we’ve found something that works. The goal now is to keep expanding and pushing the limits of what’s possible.

I wish you all a very happy holiday season. Enjoy the time with your loved ones and see you in 2020 for another big year.